Navistar, a major truck manufacturer, is rebranding and changing its name to International Motors, LLC. This change will take effect on October 1, 2024.
Why it matters: The name change aims to reflect a shift in the company's focus. They are moving towards providing comprehensive solutions for truck and bus products, alongside a streamlined customer experience.
- The rebrand includes a new logo and visual identity.
- International Motors will now offer services such as parts, maintenance, financing, and connectivity.
What they're saying: "After more than 120 years, we are choosing to return to our roots as International," said Tobias Glitterstam, the company's chief strategy and transformation officer.
Mathias Carlbaum, the CEO, mentioned that this rebranding is an investment in the company’s future, offering enhanced customer engagements.
Background: Navistar merged with Scania, MAN, and Volkswagen Truck & Bus to form TRATON GROUP in 2021.
The company will also launch a new digital interface, My International, which aligns all customer solutions in one place, reported International News.
What’s next: The new name and visual identity will be seen on future vehicles and across their dealer network locations starting next month.
This change marks a significant step in the company’s ongoing transformation.